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Enacting the CorporationAn American Mining Firm in Post-Authoritarian Indonesia$
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Marina Welker

Print publication date: 2014

Print ISBN-13: 9780520282308

Published to California Scholarship Online: September 2016

DOI: 10.1525/california/9780520282308.001.0001

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PRINTED FROM CALIFORNIA SCHOLARSHIP ONLINE (www.california.universitypressscholarship.com). (c) Copyright University of California Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CALSO for personal use.date: 20 September 2021

“We Need to Newmontize Folk”

“We Need to Newmontize Folk”

A New Social Discipline at Corporate Headquarters

(p.33) Chapter 1 “We Need to Newmontize Folk”
Enacting the Corporation

Marina Welker

University of California Press

This chapter shows how newly appointed Corporate Social Responsibility (CSR) executives strove to moralize the corporation by reworking its boundaries and responsibilities across time and space. The executives drew on divergent strategies to render Newmont more responsible: a humanistic approach meant to induce moral consciousness by fostering the ability to see and critique a corporate self through the eyes of others, and a risk management approach closely tied to the “business case” for CSR and also promised to secure shareholder profits over the long term. This analysis shows that profit maximization and risk management are claim-making devices that people deploy in particular contexts in order to justify or support particular courses of action. They correspond imperfectly to what corporations actually do.

Keywords:   CSR executives, corporate self, humanistic approach, risk management, Corporate Social Responsibility, profit maximization, business case

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