Jump to ContentJump to Main Navigation
Enacting the CorporationAn American Mining Firm in Post-Authoritarian Indonesia$
Users without a subscription are not able to see the full content.

Marina Welker

Print publication date: 2014

Print ISBN-13: 9780520282308

Published to California Scholarship Online: September 2016

DOI: 10.1525/california/9780520282308.001.0001

Show Summary Details
Page of

PRINTED FROM CALIFORNIA SCHOLARSHIP ONLINE (www.california.universitypressscholarship.com). (c) Copyright University of California Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CALSO for personal use.date: 20 September 2021

“We Need to Newmontize Folk”

“We Need to Newmontize Folk”

A New Social Discipline at Corporate Headquarters

Chapter:
(p.33) Chapter 1 “We Need to Newmontize Folk”
Source:
Enacting the Corporation
Author(s):

Marina Welker

Publisher:
University of California Press
DOI:10.1525/california/9780520282308.003.0002

This chapter shows how newly appointed Corporate Social Responsibility (CSR) executives strove to moralize the corporation by reworking its boundaries and responsibilities across time and space. The executives drew on divergent strategies to render Newmont more responsible: a humanistic approach meant to induce moral consciousness by fostering the ability to see and critique a corporate self through the eyes of others, and a risk management approach closely tied to the “business case” for CSR and also promised to secure shareholder profits over the long term. This analysis shows that profit maximization and risk management are claim-making devices that people deploy in particular contexts in order to justify or support particular courses of action. They correspond imperfectly to what corporations actually do.

Keywords:   CSR executives, corporate self, humanistic approach, risk management, Corporate Social Responsibility, profit maximization, business case

California Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.