Music, Mediated Diplomacy, and Globalization in the Cold War Era
The State Department’s Cultural Presentations program designed its musical offerings to be amplified by media, including audio recordings, the press, and radio or television broadcast. This chapter uses Daniel Boorstin’s idea of the “pseudo-event” to illuminate the ways in which a state-sponsored musical event was both real and engineered, both genuine human contact and propaganda. In the Cold War era, it became routine for nation-states to select musical representations for presentation abroad, each honing a national brand visible on the world stage. Cold War politics stimulated the creation of mediated connections we now think of as cultural globalization.
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