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Color Line and the Assembly LineManaging Race in the Ford Empire$
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Elizabeth D. Esch

Print publication date: 2018

Print ISBN-13: 9780520285378

Published to California Scholarship Online: January 2019

DOI: 10.1525/california/9780520285378.001.0001

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PRINTED FROM CALIFORNIA SCHOLARSHIP ONLINE (www.california.universitypressscholarship.com). (c) Copyright University of California Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CALSO for personal use.date: 18 September 2021

Ford Goes to the World; the World Comes to Ford

Ford Goes to the World; the World Comes to Ford

(p.23) One Ford Goes to the World; the World Comes to Ford
Color Line and the Assembly Line

Elizabeth D. Esch

University of California Press

As the workers of the world came to the United States and to Detroit, Ford went into the world. This chapter details the massive global expansion of the Ford Motor Company that was made possible by the changes in the labor regime and the patterns of social reproduction of immigrant workers in Ford’s Highland Park plant. In the Highland Park years, Ford managers bossed—and the “sociologists” he employed molded—immigrant workers thought to be of multiple European “races.” They were required to participate in Americanization programs that included learning to speak English and professing allegiance to new values on and off of the job.

Keywords:   melting pot, immigrant workers, whiteness, management

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