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Color Line and the Assembly Line – Managing Race in the Ford Empire - California Scholarship Online
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Color Line and the Assembly Line: Managing Race in the Ford Empire

Elizabeth D. Esch


Between World Wars 1 and 2, the Ford Motor Company globalized its sales and production and, in the process, became an exporter of American race practices and what this transnational study calls “white managerialism.” In examining three societies—Brazil, South Africa, and the United States—where Ford supported white supremacist political and social policies, this study deepens our understanding of how American firms rose to prominence globally, including in parts of the world formerly dominated by the British Empire. It argues that seemingly arbitrary and irrational racist ideologies found mate ... More

Keywords: white supremacy, empire, transnationalism, management, Fordism, assembly line

Bibliographic Information

Print publication date: 2018 Print ISBN-13: 9780520285378
Published to California Scholarship Online: January 2019 DOI:10.1525/california/9780520285378.001.0001


Affiliations are at time of print publication.

Elizabeth D. Esch, author
University of Kansas