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Image BrokersVisualizing World News in the Age of Digital Circulation$
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Zeynep Devrim Gürsel

Print publication date: 2016

Print ISBN-13: 9780520286368

Published to California Scholarship Online: January 2017

DOI: 10.1525/california/9780520286368.001.0001

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PRINTED FROM CALIFORNIA SCHOLARSHIP ONLINE (www.california.universitypressscholarship.com). (c) Copyright University of California Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CALSO for personal use.date: 19 May 2022

Global Views Inc.

Global Views Inc.

Visualizing Politics, from Shock and Awe to the Fall of Saddam Hussein

(p.79) 2 Global Views Inc.
Image Brokers

Zeynep Devrim Gürsel

University of California Press

This chapter looks at the news and editorial division of Global Views Inc. (GVI), one of the largest corporate visual content providers, on the brink of the US invasion of Iraq in 2003. It follows the fast paced work of Jackie, a photo editor at GVI, and other image brokers as they negotiate with photographers and publications. News images represent a mere fraction of the profits generated by selling visual content such as celebrity portraiture and stock photos. GVI produces no journalistic text and is not a news organization; hence this chapter looks at image brokers working to produce and circulate images as content for other professionals.

Keywords:   Global Views Inc, visual content providers, image brokers, news images, celebrity portraiture, stock photo

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