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Gender EffectCapitalism, Feminism, and the Corporate Politics of Development$
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Kathryn Moeller

Print publication date: 2018

Print ISBN-13: 9780520286382

Published to California Scholarship Online: September 2018

DOI: 10.1525/california/9780520286382.001.0001

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PRINTED FROM CALIFORNIA SCHOLARSHIP ONLINE (www.california.universitypressscholarship.com). (c) Copyright University of California Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CALSO for personal use.date: 03 June 2020



Corporatized Development

(p.1) Introduction
Gender Effect

Kathryn Moeller

University of California Press

As corporations search for new frontiers of capitalist growth in the context of ongoing economic crises, they are making a business case for investing in poor, racialized girls and women in the Global South as a way to end poverty and promote economic growth and corporate profit. This chapter identifies this phenomenon as an instantiation of corporatized development and situates it within the context of the interrelated discourses of bottom-billion capitalism, philanthrocapitalism, gender equality, and third world difference. It introduces Nike Inc.’s investment in the Girl Effect through the Nike Foundation in the context of the corporation’s attempt to recover from transnational criticism of its well-documented abusive labor practices, and it situates the Girl Effect within the context of the racialization and feminization of global capitalism.

Keywords:   corporatized development, third billion, bottom billion capitalism, philanthrocapitalism, gender equality, feminization of capitalism, racial capitalism

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