As corporations search for new frontiers of capitalist growth in the context of ongoing economic crises, they are making a business case for investing in poor, racialized girls and women in the Global South as a way to end poverty and promote economic growth and corporate profit. This chapter identifies this phenomenon as an instantiation of corporatized development and situates it within the context of the interrelated discourses of bottom-billion capitalism, philanthrocapitalism, gender equality, and third world difference. It introduces Nike Inc.’s investment in the Girl Effect through the Nike Foundation in the context of the corporation’s attempt to recover from transnational criticism of its well-documented abusive labor practices, and it situates the Girl Effect within the context of the racialization and feminization of global capitalism.
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