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Gender EffectCapitalism, Feminism, and the Corporate Politics of Development$
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Kathryn Moeller

Print publication date: 2018

Print ISBN-13: 9780520286382

Published to California Scholarship Online: September 2018

DOI: 10.1525/california/9780520286382.001.0001

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The Girl Effect as Apparatus

The Girl Effect as Apparatus

(p.41) 1 The Girl Effect as Apparatus
Gender Effect

Kathryn Moeller

University of California Press

Chapter 1 theorizes the Girl Effect as a global apparatus of power. Employing this conceptualization, the book moves beyond studying discrete institutions, their policies, and intended effects on social practice to consider how the Girl Effect is constituted through a set of power/knowledge practices focused on girls as an object of development. To understand this, the chapter introduces the multi-scalar research design focused on Nike Inc. and the Nike Foundation’s transnational relationships with three types of development institutions, including the World Bank in Washington, DC, the Clinton Global Initiative in New York City, and two international NGOs in Brazil. It reflects on the ethnographer’s role in and of the apparatus, and it considers the ways in which access in the different research nodes of the apparatus was always negotiated, tenuous, and never uniform.

Keywords:   development apparatus, global ethnography, multi-sited fieldwork, power/knowledge, fieldwork access

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