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Gender EffectCapitalism, Feminism, and the Corporate Politics of Development$
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Kathryn Moeller

Print publication date: 2018

Print ISBN-13: 9780520286382

Published to California Scholarship Online: September 2018

DOI: 10.1525/california/9780520286382.001.0001

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PRINTED FROM CALIFORNIA SCHOLARSHIP ONLINE (www.california.universitypressscholarship.com). (c) Copyright University of California Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CALSO for personal use.date: 03 June 2020

The Historical Rise of the Girl Effect

The Historical Rise of the Girl Effect

(p.59) 2 The Historical Rise of the Girl Effect
Gender Effect

Kathryn Moeller

University of California Press

Chapter 2 focuses on the Girl Effect as a discourse whose history long precedes the historical moment in which it materialized. The chapter considers how the practice of investing in particular girls’ education came to function as a natural, seemingly obvious solution to ending poverty and promoting economic growth. It demonstrates how the Girl Effect developed. First, it was the result of transformations in the modernizing, gendered discourse of investing in human capital. Second, it was an outcome of the reframing of population control and coercion as reproductive health and individual choice, identified as reproductive hegemony. Third, it emerged as the fruit of Western, liberal feminism’s progressively more strident efforts to ensure equal opportunity for girls and women in education, the labor market, and the development process. Lastly, the chapter considers how the institutional landscape of the Girl Effect developed in the beginning of the new millennium.

Keywords:   Gramsci, common sense, human capital, reproductive hegemony, feminism, neoliberalism

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