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Gender EffectCapitalism, Feminism, and the Corporate Politics of Development$
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Kathryn Moeller

Print publication date: 2018

Print ISBN-13: 9780520286382

Published to California Scholarship Online: September 2018

DOI: 10.1525/california/9780520286382.001.0001

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PRINTED FROM CALIFORNIA SCHOLARSHIP ONLINE (www.california.universitypressscholarship.com). (c) Copyright University of California Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CALSO for personal use.date: 25 May 2022

Searching for Third World Potential

Searching for Third World Potential

(p.120) 4 Searching for Third World Potential
Gender Effect

Kathryn Moeller

University of California Press

Chapter 4 draws on ethnographic fieldwork at the educational program of one of the Nike Foundation’s NGO grantees in Brazil to illuminate how the Girl Effect is predicated on finding adolescent girls with an imaginedthird world potential to end poverty. The chapter uses the NGO’s search for adolescent girls with this “unique potential” as a lived and embodied way of understanding how the category of the adolescent girl is constructed through the logic of the Girl Effect. The analysis elucidates how the Nike Foundation understands this potential, who embodies it, and the consequences of who is excluded from it.

Keywords:   adolescent girls, third world girls, population categories, third world potential, Rio de Janeiro, Brazil

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