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El MallThe Spatial and Class Politics of Shopping Malls in Latin America$
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Arlene Dávila

Print publication date: 2016

Print ISBN-13: 9780520286849

Published to California Scholarship Online: September 2016

DOI: 10.1525/california/9780520286849.001.0001

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PRINTED FROM CALIFORNIA SCHOLARSHIP ONLINE (www.california.universitypressscholarship.com). (c) Copyright University of California Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CALSO for personal use.date: 27 September 2021

Shopping Mall Fashionistas

Shopping Mall Fashionistas

Fast Fashion and the Work of Shopping

Chapter:
(p.134) Six Shopping Mall Fashionistas
Source:
El Mall
Author(s):

Arlene Dávila

Publisher:
University of California Press
DOI:10.1525/california/9780520286849.003.0007

This chapter considers how middle-class female professionals and self-described fashionistas used shopping malls as premier sites to learn and perform class identities and to reassert value systems that while in flux remain largely unchallenged. In particular, it focuses on the groups' engagement with fast fashion—a relatively new development tied to the growth of shopping malls that are introducing new brands and cheaper clothes while raising the stakes involved in the process of defining identities through self-styling and consumption. These individuals valued accessing branded stores and successfully performing their ability to consume since they considered clothing as “the individual construction of an aesthetic” based on the manner of wearing.

Keywords:   individual construction, self-styling, shopping malls, fast fashion, aesthetic

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