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More Than Just FoodFood Justice and Community Change$
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Garrett Broad

Print publication date: 2016

Print ISBN-13: 9780520287440

Published to California Scholarship Online: September 2016

DOI: 10.1525/california/9780520287440.001.0001

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Competing Visions and the Food Justice Brand

Competing Visions and the Food Justice Brand

(p.165) 6 Competing Visions and the Food Justice Brand
More Than Just Food

Garrett M. Broad

University of California Press

This chapter explores the challenges that arise when food justice organizations relied on media storytelling and branding to promote food and justice. It particularly argues that localized storytelling will not be sufficient to advance an effective movement agenda in the long term. One of the reasons for this claim is that if food justice groups—whose work is legitimately grounded in the needs and interests of local community members—struggle to tell their own stories of food injustice, the media tend to retell the advocates' story in versions that are too often disconnected from the realities of everyday life.

Keywords:   food justice organizations, media storytelling, food injustice, food advocates, media, branding

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