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Alef Is for AllahChildhood, Emotion, and Visual Culture in Islamic Societies$
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Jamal J. Elias

Print publication date: 2018

Print ISBN-13: 9780520290075

Published to California Scholarship Online: September 2018

DOI: 10.1525/california/9780520290075.001.0001

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PRINTED FROM CALIFORNIA SCHOLARSHIP ONLINE (www.california.universitypressscholarship.com). (c) Copyright University of California Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CALSO for personal use.date: 29 June 2022

Cuteness and Childhood in Turkey

Cuteness and Childhood in Turkey

(p.101) Chapter 5 Cuteness and Childhood in Turkey
Alef Is for Allah

Jamal J. Elias

University of California Press

This chapter focuses on childhood and its representation in Turkey, locating the subject within a broader theoretical discussion of the representation of childhood and of the history of modern Turkish society. Cuteness is explored as an important emotional and affective category, and the role of commodity cuteness in consumer culture is also explored. Drawing on the substantial literature on cuteness in Japan, the chapter explores how adults deploy cuteness as an aspirational category and a strategy for dealing with moral ambiguity, anxiety, and discomfort, especially as it relates to sacrifice. It explores these strategies through visual representations in Turkish religious books for children, locating them within the broader history of religious education and publishing in the country.

Keywords:   Turkey, childhood, cuteness, emotion, affect, Japan, moral ambiguity, sacrifice, religious publishing

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