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Hotel MexicoDwelling on the '68 Movement$
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George F. Flaherty

Print publication date: 2016

Print ISBN-13: 9780520291065

Published to California Scholarship Online: May 2017

DOI: 10.1525/california/9780520291065.001.0001

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Mobilization and Mediation

Mobilization and Mediation

(p.155) 6. Mobilization and Mediation
Hotel Mexico

George F. Flaherty

University of California Press

Taking as the departure point a car trip through Mexico City in the movie Los Caifanes by Juan Ibáñez (1966), chapter VI examines the media mobilized by the 68 movement—a vast body of graphics and films, including communiqués and the documentary El Grito (1969). Produced horizontally and collaboratively, printmaking served as an efficient means of counter-information. Heterogeneous materials denounced the state’s violence and everyday repression, circulating widely with the use of the city’s buses so that they saturated urban space not unlike Olympic propaganda. Similarly, small mobile film crews armed with lightweight cameras—trained at the new film school, Centro Universitario de Estudios Cinematographicos—sought to disrupt Mexico City’s official representation and communication flows. As such, the 68 movement harnessed the city as the medium of communication, creating open-ended “media fields” that aimed to move their audiences and invite them to participate in their reproduction and transformation.

Keywords:   Propaganda, Los Caifanes, El Grito, Grupo Nuevo Cine, Printmaking, Film, Publics, Mediation

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