Jump to ContentJump to Main Navigation
Eating NAFTATrade, Food Policies, and the Destruction of Mexico$
Users without a subscription are not able to see the full content.

Alyshia Gálvez

Print publication date: 2018

Print ISBN-13: 9780520291805

Published to California Scholarship Online: January 2019

DOI: 10.1525/california/9780520291805.001.0001

Show Summary Details
Page of

PRINTED FROM CALIFORNIA SCHOLARSHIP ONLINE (www.california.universitypressscholarship.com). (c) Copyright University of California Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CALSO for personal use.date: 01 August 2021

Nostalgia, Prestige, and a Party Every Day

Nostalgia, Prestige, and a Party Every Day

(p.173) 7 Nostalgia, Prestige, and a Party Every Day
Eating NAFTA

Alyshia Gálvez

University of California Press

“Nostalgia, prestige and a party every day,” examines how food marketers and producers have manipulated cultural associations between food, status, identity and ideas about the past to boost market reach. Processed food alternately imitates and provides a counterpoint to ideas about “traditional” foods. At the same time, many people make efforts to retain habits and knowledge associated with milpa-based cuisine. The chapter acknowledges the inherent destructiveness of nostalgia in the variety that anthropologist Renato Rosaldo called “imperialist nostalgia,” mourning that which one has destroyed, in ways that further displace and destabilize historically dominant ways of preparing food.

Keywords:   Nostalgia, Prestige, Imperialist nostalgia, Dietary change

California Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.