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Eating NAFTATrade, Food Policies, and the Destruction of Mexico$
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Alyshia Gálvez

Print publication date: 2018

Print ISBN-13: 9780520291805

Published to California Scholarship Online: January 2019

DOI: 10.1525/california/9780520291805.001.0001

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PRINTED FROM CALIFORNIA SCHOLARSHIP ONLINE (www.california.universitypressscholarship.com). (c) Copyright University of California Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CALSO for personal use.date: 01 August 2021

Nostalgia, Prestige, and a Party Every Day

Nostalgia, Prestige, and a Party Every Day

Chapter:
(p.173) 7 Nostalgia, Prestige, and a Party Every Day
Source:
Eating NAFTA
Author(s):

Alyshia Gálvez

Publisher:
University of California Press
DOI:10.1525/california/9780520291805.003.0007

“Nostalgia, prestige and a party every day,” examines how food marketers and producers have manipulated cultural associations between food, status, identity and ideas about the past to boost market reach. Processed food alternately imitates and provides a counterpoint to ideas about “traditional” foods. At the same time, many people make efforts to retain habits and knowledge associated with milpa-based cuisine. The chapter acknowledges the inherent destructiveness of nostalgia in the variety that anthropologist Renato Rosaldo called “imperialist nostalgia,” mourning that which one has destroyed, in ways that further displace and destabilize historically dominant ways of preparing food.

Keywords:   Nostalgia, Prestige, Imperialist nostalgia, Dietary change

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