- Title Pages
OneThe “Almost Broadcasting Company” and the Birth of ABC Sports
TwoABC’s Wide World of Sports
Three“The Network of the Olympics”
FourMonday Night Football, Brian’s Song, and the Roots of the Prime-Time TV Event
FiveThe News from Munich on the “Arledge Broadcasting Company”
Six“What in the Wide, Wide World of Sports is Going on Here?”
Seven“No More Sacred Cows”
Appendix OneWide World of Sports Inaugural Season Schedule, 1961
Appendix TwoABC’s Wide World of Sports Athlete of the Year
Appendix ThreeTop Fifteen Television Audiences of All Time as of Roots’ Premiere
Appendix FourTop Ten Most-Watched Wide World of Sports Episodes
ABC Sports and Network Sports Television
- (p.1) Introduction
- ABC Sports
- University of California Press
This introduction outlines the book’s topic, argument, methods, and layout. It overviews ABC Sports’ dominant place in network sports television and explains why the subsidiary is a significant object through which to consider sports media and popular culture in the United States.
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