Wattstax and the Transmedia Soul Economy
Wattstax and the Transmedia Soul Economy
This chapter focuses on Wattstax (1973) and the different players involved with its creation. The film’s vérité-style footage of Stax artists and fans in the Los Angeles Coliseum, residents in the surrounding neighborhood, along with testimony from comedian Richard Pryor, constituted far more than a standard concert film. The documentary foregrounded a feedback loop between everyday black experience and cultural expression. Wattstax also served as the crucial pivot project for Wolper’s push toward minority subjects, Stax’s attempt to become a film studio, and numerous crew members’ personal efforts to advance their careers.
Keywords: Stax, Al Bell, Wattstax, Los Angeles Coliseum
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