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Big SurThe Making of a Prized California Landscape$
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Shelley Alden Brooks

Print publication date: 2017

Print ISBN-13: 9780520294417

Published to California Scholarship Online: May 2018

DOI: 10.1525/california/9780520294417.001.0001

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PRINTED FROM CALIFORNIA SCHOLARSHIP ONLINE (www.california.universitypressscholarship.com). (c) Copyright University of California Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CALSO for personal use.date: 28 March 2020

Nature’s Highway

Nature’s Highway

Chapter:
(p.37) Two Nature’s Highway
Source:
Big Sur
Author(s):

Shelley Alden Brooks

Publisher:
University of California Press
DOI:10.1525/california/9780520294417.003.0003

Chapter 2 examines the transformative effect of the opening of Highway 1 in 1937. This chapter argues that planning foresight positioned Big Sur to become one of the state’s best-preserved coastlines, while popular representations of its dramatic natural elements provided the justification for such preservation. Before the highway opened, Monterey County established some of the first ordinances in the nation to prohibit billboards and require well-designed construction along the highway. Tourists responded with enthusiasm, drawn by Jeffers’s powerful verse and countless national newspaper stories extoling Big Sur’s beauty. In 1944 the avant-garde writer Henry Miller settled in Big Sur. Like Jeffers’s work, Miller’s representation of Big Sur left the impression that people belonged in and to this landscape. The highway set Big Sur on an irrevocable course toward participation in contemporary society, but aesthetic zoning, praise from the national media, and accounts from residents like Miller, all worked to blur the modern aspects of this coastal destination. Visitors to Big Sur sought a glimpse of the frontier that had supposedly closed four decades earlier, but ironically, the frontier they encountered derived at least in part from government regulations that responded to California’s phenomenal growth.

Keywords:   Highway 1, Robinson Jeffers, Henry Miller, billboards, zoning, regulation, tourism, frontier, Big Sur

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