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Big SurThe Making of a Prized California Landscape$
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Shelley Alden Brooks

Print publication date: 2017

Print ISBN-13: 9780520294417

Published to California Scholarship Online: May 2018

DOI: 10.1525/california/9780520294417.001.0001

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PRINTED FROM CALIFORNIA SCHOLARSHIP ONLINE (www.california.universitypressscholarship.com). (c) Copyright University of California Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CALSO for personal use.date: 01 July 2022



Millionaires and Beaches: The Sociopolitical Economics of California Coastal Preservation in the Twenty-First Century

(p.179) Epilogue
Big Sur

Shelley Alden Brooks

University of California Press

Big Sur is compelling not only for its exceptional beauty but also for what it reveals about Californians’ relationship to their coastline. Today, California’s coast reflects residents’ dual desire to protect a remarkable environment and a high quality of life. The world-famous coastline is integral to the state’s economy, to residents’ sense of well-being, and to the California Dream. In Big Sur, residents and local officials pioneered creative preservation measures that would later become common throughout the state. Open-space planning, conservation easements, intergovernmental collaboration and citizen activism, land trusts, and transfer development credits all addressed preservation in an age of increasingly high land values, erratic voter support, and unpredictable government funding. The epilogue examines several key people and places that illustrate contemporary economic and social realities along the Big Sur and California coast, including Peter Douglas, the late, influential executive director of the California Coastal Commission; Billy Post, a fourth-generation Big Sur resident who helped design the luxury resort Post Ranch Inn; and the idiosyncrasies of the Big Sur softball league.

Keywords:   Peter Douglas, California Coastal Commission, Big Sur Ranch Inn, coastal preservation, conservation easements, land trusts, land value, California Dream, Big Sur

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