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Moment's MonumentMedardo Rosso and the International Origins of Modern Sculpture$
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Sharon Hecker

Print publication date: 2017

Print ISBN-13: 9780520294486

Published to California Scholarship Online: January 2018

DOI: 10.1525/california/9780520294486.001.0001

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PRINTED FROM CALIFORNIA SCHOLARSHIP ONLINE (www.california.universitypressscholarship.com). (c) Copyright University of California Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CALSO for personal use.date: 21 October 2020

Seeing and Being Seen

Seeing and Being Seen

Reimagining the Encounter among Artist, Artwork, and the Public

Chapter:
(p.145) 7 Seeing and Being Seen
Source:
Moment's Monument
Author(s):

Sharon Hecker

Publisher:
University of California Press
DOI:10.1525/california/9780520294486.003.0008

This chapter introduces the modern strategies that Medardo Rosso developed to reach an audience during his Parisian years. He worked mostly on a small scale and cast in his studio rather than having his sculptures cast by commercial foundries. He also began to exploit the new middle-class taste for cheaper sculptural materials, casting works in wax and plaster and selling them as finished pieces. He capitalized on his experience in Italian foundries, where the cire perdue (lost wax) method was regularly employed for casting bronzes, to generate special excitement around his sculptures. Rosso attempted to personalize his relationship with buyers and circumvent the Parisian gallery system that was becoming the intermediary between avant-garde art and a new bourgeois audience.

Keywords:   Medardo Rosso, commercial foundries, middle-class taste, cire perdue method, Parisian gallery system, avante-garde art

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