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Love, Inc. – Dating Apps, the Big White Wedding, and Chasing the Happily Neverafter | California Scholarship Online
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Love, Inc.: Dating Apps, the Big White Wedding, and Chasing the Happily Neverafter

Laurie Essig

Abstract

In Love, Inc., Laurie Essig argues that love is not all we need. As the future became less secure—with global climate change and the transfer of wealth to the few—Americans became more romantic. Romance is not just what lovers do but also what lovers learn through ideology. As an ideology, romance allowed us to privatize our futures, to imagine ourselves as safe and secure tomorrow if only we could find our "one true love" today. But the fairy dust of romance blinded us to what we really need: global movements and structural changes. By traveling through dating apps and spectacular engagements ... More

Keywords: romance, ideology, neoliberalism, insecurity, gender, whiteness, heterosexuality, marriage, engagement, honeymoon, dating apps

Bibliographic Information

Print publication date: 2019 Print ISBN-13: 9780520295018
Published to California Scholarship Online: May 2019 DOI:10.1525/california/9780520295018.001.0001

Authors

Affiliations are at time of print publication.

Laurie Essig, author
Middlebury College