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Love, Inc.Dating Apps, the Big White Wedding, and Chasing the Happily Neverafter$
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Love, Inc.: Dating Apps, the Big White Wedding, and Chasing the Happily Neverafter

Laurie Essig

Print publication date: 2019

Print ISBN-13: 9780520295018

Published to California Scholarship Online: May 2019

DOI: 10.1525/california/9780520295018.001.0001

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PRINTED FROM CALIFORNIA SCHOLARSHIP ONLINE (www.california.universitypressscholarship.com). (c) Copyright University of California Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CALSO for personal use.date: 14 April 2021

Introduction

Introduction

A Short History of Love

Chapter:
(p.1) Introduction
Source:
Love, Inc.
Author(s):

Laurie Essig

Publisher:
University of California Press
DOI:10.1525/california/9780520295018.003.0001

Modern love developed alongside capitalism to sell us the idea that love is all we need, even though we also need to buy a lot of things to have love. This chapter explores how romance developed as one of the most important ideologies of the modern era and how it relies on many other modern developments—like the drawing of the color line, the birth of the homosexual, and the creation of new class hierarchies—to make sense.

Keywords:   romance, modern era, class, sexuality, race

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