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Love, Inc.Dating Apps, the Big White Wedding, and Chasing the Happily Neverafter$
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Laurie Essig

Print publication date: 2019

Print ISBN-13: 9780520295018

Published to California Scholarship Online: May 2019

DOI: 10.1525/california/9780520295018.001.0001

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PRINTED FROM CALIFORNIA SCHOLARSHIP ONLINE (www.california.universitypressscholarship.com). (c) Copyright University of California Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CALSO for personal use.date: 15 May 2021

Learning to Love

Learning to Love

(p.22) Chapter One Learning to Love
Love, Inc.

Laurie Essig

University of California Press

This chapter considers how we learn to love at an early age from a variety of cultural productions, such as Disney films and teen romance novels. It digs deep into the culture of Twilight and its more grown-up—if illegitimate—progeny, Fifty Shades of Grey, to argue that romance is primarily an economic fantasy, although one that relies on both white supremacy and patriarchal gender roles to make sense.

Keywords:   Disney, Fifty Shades of Grey, Twilight, economic fantasy, gender, whiteness

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