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Love, Inc.Dating Apps, the Big White Wedding, and Chasing the Happily Neverafter$
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Laurie Essig

Print publication date: 2019

Print ISBN-13: 9780520295018

Published to California Scholarship Online: May 2019

DOI: 10.1525/california/9780520295018.001.0001

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PRINTED FROM CALIFORNIA SCHOLARSHIP ONLINE (www.california.universitypressscholarship.com). (c) Copyright University of California Press, 2021. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CALSO for personal use.date: 14 April 2021

Marry Me?

Marry Me?

(p.83) Chapter Three Marry Me?
Love, Inc.

Laurie Essig

University of California Press

Getting engaged now requires more emotional and financial resources than ever before. Here Essig traces the history of engagements from the birth of companionate marriages in the nineteenth century to the invention of rituals like the bended knee and fetish items like the diamond ring in the early twentieth century. But the real change happened at the beginning of the twenty-first century, as engagements became “spectacular,” requiring not just highly staged events but also highly produced videos and images that could then be disseminated to the larger world.

Keywords:   engagements, diamond ring, fetish item, rituals, spectacle

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