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How the Shopping Cart Explains Global Consumerism$
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Andrew Warnes

Print publication date: 2018

Print ISBN-13: 9780520295285

Published to California Scholarship Online: May 2019

DOI: 10.1525/california/9780520295285.001.0001

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Aristocratic Baskets

Aristocratic Baskets

Chapter:
(p.26) Chapter Two Aristocratic Baskets
Source:
How the Shopping Cart Explains Global Consumerism
Author(s):

Andrew Warnes

Publisher:
University of California Press
DOI:10.1525/california/9780520295285.003.0003

This chapter traces the popularization of self-service and the uneven ways in which it shed its original association with the department store and consumerist prestige. It suggests that as self-service spread into less exclusive sectors, it often retained an association with the aristocratic which, in turn, created anxieties about the fact that it also, as a new system of shopping, required customers to do much of the work that had once been done by clerks and others.

Keywords:   Piggly Wiggly, race, gender, car culture, globalization

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