Aristocratic Baskets
Aristocratic Baskets
This chapter traces the popularization of self-service and the uneven ways in which it shed its original association with the department store and consumerist prestige. It suggests that as self-service spread into less exclusive sectors, it often retained an association with the aristocratic which, in turn, created anxieties about the fact that it also, as a new system of shopping, required customers to do much of the work that had once been done by clerks and others.
Keywords: Piggly Wiggly, race, gender, car culture, globalization
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