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Better Safe Than SorryHow Consumers Navigate Exposure to Everyday Toxics$
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Norah MacKendrick

Print publication date: 2018

Print ISBN-13: 9780520296688

Published to California Scholarship Online: September 2018

DOI: 10.1525/california/9780520296688.001.0001

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PRINTED FROM CALIFORNIA SCHOLARSHIP ONLINE (www.california.universitypressscholarship.com). (c) Copyright University of California Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CALSO for personal use.date: 28 January 2022

Personalizing Pollution

Personalizing Pollution

The Environmental Health Movement

Chapter:
(p.56) Three Personalizing Pollution
Source:
Better Safe Than Sorry
Author(s):

Norah MacKendrick

Publisher:
University of California Press
DOI:10.1525/california/9780520296688.003.0003

This chapter reveals how the environmental health movement came together to call for a broad application of a strong precautionary principle in environmental regulation, and worked hard to lobby for global and domestic policy change. As the movement presented evidence of widespread human exposure to environmental chemicals, it faced the question of how to help people understand how to contend with this exposure. Precautionary consumption was the answer. Organizations circulated a message that gendered environmental health risks in a way that understands women’s bodies as the primary pathway through which contamination enters fetal and infant bodies. Specifically, it is women’s domestic labor that provides a temporary solution to prevent contamination. Thus, this chapter tells the story of how the environmental health movement came to take a personalized and gendered approach, and why the movement is a significant part of the story behind the rise of precautionary consumption.

Keywords:   endocrine disruptors, environmental advocacy, precautionary principle, environmental health, risk, domestic labor

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