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Mock ClassicismLatin American Film Comedy, 1930-1960$
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Nilo Couret

Print publication date: 2018

Print ISBN-13: 9780520296848

Published to California Scholarship Online: September 2018

DOI: 10.1525/california/9780520296848.001.0001

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PRINTED FROM CALIFORNIA SCHOLARSHIP ONLINE (www.california.universitypressscholarship.com). (c) Copyright University of California Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CALSO for personal use.date: 26 June 2022

The Call of the Screen

The Call of the Screen

Niní Marshall and the Radiophonic Stardom of Argentine Cinema

(p.68) Chapter 2 The Call of the Screen
Mock Classicism

Nilo Couret

University of California Press

The second chapter broadens our understanding of the mediascape during the golden age of Argentine cinema by examining the film and radio stardom of Marina Esther Traverso, “Niní Marshall,” as a case of aural stardom that challenges image-based star studies and provides a framework to consider the particularities of popular Argentine cinema, in which radio furnished the framework for the development of its industry and star system. Star-contract disputes from studio archives and evolving sound conventions in film texts are ventriloquial gambits that rearticulate the relationship between voice and body in a shifting organization of the senses. In Marshall’s film, the actress is the site of multiples selves that surface differentially in relation to the image. Marshall is never quite in synch, is never quite embodied, is never quite diegeticized. This failure to diegeticize mocks a Hollywood classicism that differentiated diegetic and non-diegetic sound in order to secure a narrative space distinct from the theatrical space.

Keywords:   Niní Marshall, Argentine cinema, ventriloquism, star studies, contracts, radiophonic, sound studies

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