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Addicted to ChristRemaking Men in Puerto Rican Pentecostal Drug Ministries$
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Helena Hansen

Print publication date: 2018

Print ISBN-13: 9780520298033

Published to California Scholarship Online: January 2019

DOI: 10.1525/california/9780520298033.001.0001

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PRINTED FROM CALIFORNIA SCHOLARSHIP ONLINE (www.california.universitypressscholarship.com). (c) Copyright University of California Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CALSO for personal use.date: 03 July 2022

The New Masculinity

The New Masculinity

(p.92) 4 The New Masculinity
Addicted to Christ

Helena Hansen

University of California Press

In The Reformation of Machismo (1995), Elizabeth Brusco proposed an intriguing theory to explain the mass conversion of Latin Americans to evangelical Protestantism: Protestantism as gender strategy. Based on fieldwork in Colombia, Brusco argued that the Protestant Church is a female-dominated institution and that women convert their male partners to domesticate them. Enforcing the clean-living program of evangelists, Colombian women brought men into the domestic sphere as heads of household, and forced men to give up the male subcultural pursuits of alcohol, adultery, and domestic violence. Using Brusco's argument as a point of departure, this chapter describes conversion among addicted men in Puerto Rico as a male-driven—rather than female-driven—gender strategy that changed the relationship male converts had to their families and their work.

Keywords:   Protestantism, gender strategy, religious conversion, Latin Americans, addicted men, male converts

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