Jump to ContentJump to Main Navigation
Aging in Twentieth-Century Britain$
Users without a subscription are not able to see the full content.

Charlotte Greenhalgh

Print publication date: 2018

Print ISBN-13: 9780520298781

Published to California Scholarship Online: January 2019

DOI: 10.1525/california/9780520298781.001.0001

Show Summary Details
Page of

PRINTED FROM CALIFORNIA SCHOLARSHIP ONLINE (www.california.universitypressscholarship.com). (c) Copyright University of California Press, 2022. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in CALSO for personal use.date: 21 May 2022

“Making the Best of My Appearance”

“Making the Best of My Appearance”

Grooming in Old Age

(p.103) Chapter Four “Making the Best of My Appearance”
Aging in Twentieth-Century Britain

Charlotte Greenhalgh

University of California Press

Older women and men were celebrated in fashion and beauty culture during the middle decades of the twentieth century. In British Vogue, for example, the character Mrs. Exeter modeled glamourous clothing and advised older women about style from 1949 until the mid-1960s. Dashing older men graced the magazine’s pages beside her. Many older people who wrote for social research organization Mass Observation paid careful attention to their appearances. This group of Britons had sufficient resources to spend time and money on shopping and grooming. Many among them felt joy when they selected the ‘right’ outfits and were proud of their attractive complexions, hands, or hair. This chapter explores personal responses to physical aging, including the pleasure of looking good.

Keywords:   old age, aging, ageing, Mass Observation, grooming, beauty, fashion, cosmetics, Vogue, Mrs. Exeter

California Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs, and if you can't find the answer there, please contact us.