“Making the Best of My Appearance”
“Making the Best of My Appearance”
Grooming in Old Age
Older women and men were celebrated in fashion and beauty culture during the middle decades of the twentieth century. In British Vogue, for example, the character Mrs. Exeter modeled glamourous clothing and advised older women about style from 1949 until the mid-1960s. Dashing older men graced the magazine’s pages beside her. Many older people who wrote for social research organization Mass Observation paid careful attention to their appearances. This group of Britons had sufficient resources to spend time and money on shopping and grooming. Many among them felt joy when they selected the ‘right’ outfits and were proud of their attractive complexions, hands, or hair. This chapter explores personal responses to physical aging, including the pleasure of looking good.
Keywords: old age, aging, ageing, Mass Observation, grooming, beauty, fashion, cosmetics, Vogue, Mrs. Exeter
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